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The musician donates twenty-five thousand pounds award winnings to independent concert halls

The singer accepting Mercury Prize in the North East
The musician received the prestigious award in October in his hometown

The star has given the full amount of his £25k Mercury Prize cash to the Music Venues Trust, which functions to preserve the Britain's grassroots concert spaces.

Fender was presented with the cheque on 16 October as his new release People Watching was named the top album of the previous year.

Fender has chosen to hand the money over to the trust, in recognition of the vital role small stages had in his beginning days.

"I personally couldn't be pursuing this success if it hadn't been for all the shows I played around the North East, and further afield, when I was just getting going," stated Fender. "These spaces are legendary, but they are in difficulty."

From early 2023 onward, over 150 of these locations have permanently closed – roughly one-sixth of the entire UK sector.

Recently, major artists including Pulp, Coldplay, Katy Perry and Ed Sheeran have all supported the Music Venues Trust in its initiatives to support the industry, by adding a small levy to their admission fees, which supports smaller concert halls.

He also participated, generating in excess of £100,000 on his live tour to assist thirty-eight local spots across England, Scotland, and Wales.

These funds helped locations that were confronting potential shutdown due to challenges caused by water damage, fire incidents and bereavements, as well as regulatory hurdles, court cases and neighbor objections.

Some locations obtained funding support in improving amenities and gear that helped musicians and audiences.

"The notion that money from performances in big venues backs the local stages, where it kicks off for artists like me, is just logical," Sam Fender has commented.

The band Pulp on stage
Pulp are among the artists who contributed their Mercury Prize winnings to non-profits

Fender is far from the only musician to give his award funds to worthy causes.

Back when they received the trophy in the mid-90s for their record their work, vocalist the singer declared that the act would donate their winnings to the organization War Child.

During 2002, rapper and singer the artist divided her prize between a few organizations, like the NSPCC and a Sickle Cell organization.

"And I gave a £1,000 to Highgate Newtown, to their gymnastics class, because I trained in gymnastics when I was younger and they required better apparatus," the artist explained to outlets.

Previously, they gave their winnings to the community center that nurtured their act, alongside other independent music bodies.

And the 1994 recipients M People gave their winnings to a multiple sclerosis charity after a friend was identified with the illness.

"The victory was quite enough," said artist the singer. "The cash was the cherry on top but we didn't need the extra, because we had the honor. So our victory affected another person's life."

In the past week, the MVT shared it had saved a couple of local spots in the South East, by bringing them into public stewardship.

One venue in the city and the second in Bristol were acquired under the Own Our Venues scheme, which is funded by the arts council and supporters who acquire "ownership units" in the venues.

Written by

Patrick Benson

A seasoned digital media analyst with over a decade of experience covering gaming and entertainment trends across Europe.

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